El consumo socialmente responsable en el mercado colombiano

María Isabel Pascual del Riquelme Martínez; Mónica Eugenia Peñalosa Otero; Diana María López Célis

doi:10.18270/cuaderlam.v11i20.624

Autores/as

María Isabel Pascual del Riquelme Martínez Universidad Jorge Tadeo Lozano - Colombia
Mónica Eugenia Peñalosa Otero Universidad Jorge Tadeo Lozano - Colombia
Diana María López Célis Universidad Jorge Tadeo Lozano - Colombia

DOI:

https://doi.org/10.18270/cuaderlam.v11i20.624

Palabras clave:

Responsabilidad social, Mercadeo, Comunicación, Mercado colombiano

Resumen

Artículo corto
El presente documento es una reflexión sobre parte de la investigación que se está desarrollando en la Universidad Jorge Tadeo Lozano, titulada “Medición y Caracterización del Consumo Socialmente Responsable: análisis comparativo entre Colombia y España”. El objetivo de este documento consiste en exponer y resumir la teoría existente sobre el consumo responsable a nivel mundial y a nivel Colombia específicamente, para así poder analizar y describir la realidad sobre el actuar de las empresas colombianas en el contexto sobre el tema abordado.

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Biografía del autor/a

María Isabel Pascual del Riquelme Martínez, Universidad Jorge Tadeo Lozano - Colombia

Doctora en Ciencias de la Empresa, Universidad de Murcia, España. Licenciada en Investigación y Técnicas de Mercado, Universidad de Murcia. Docente en la Universidad de Murcia - España y en la Universidad Jorge Tadeo Lozano - Colombia.

Mónica Eugenia Peñalosa Otero, Universidad Jorge Tadeo Lozano - Colombia

Magister en Mercadeo Agroindustrial. Profesional en Relaciones Internacionales. Docente en la Universidad Jorge Tadeo Lozano, la Universidad de La Salle y la Universidad de Pamplona – Colombia. Investigadora Junior (IJ) avalada por Colciencias

Diana María López Célis, Universidad Jorge Tadeo Lozano - Colombia

Magíster en Psicología, especialista en Psicología del Consumidor y Psicóloga, Universidad Konrad Lorenz, Bogotá. Subdirectora de Investigaciones en Starcom, Colombia. Docente en las Universidades; Central, Javeriana, Piloto y Konrad Lorenz

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