Desempeño de la orientación de la cadena de abastecimiento en armonia con operaciones y mercadeo en empresas del sector electrico en bogotá

Autores/as

DOI:

https://doi.org/10.18270/rt.v17i1.2955

Palabras clave:

Orientación a la gerencia de la cadena de abastecimiento, Gerencia de la Cadena de abastecimiento, estrategia de mercadeo, rendimiento organizacional.

Resumen

El presente artículo ofrece un análisis descriptivo acerca del factor desempeño de la orientación a la cadena de abastecimiento (DOGCA) en empresas del sector eléctrico, mediante la armonización entre las estrategias de mercadeo en varias empresas del sector eléctrico y electrónico, mediante la evaluación de tres constructos fundamentales: la alineación de la estrategia de mercadeo, el rendimiento de la orientación a la cadena de abastecimiento y el rendimiento organizacional, componentes fundamentales para el óptimo flujo de los procesos operacionales con el fin de satisfacer las necesidades de los grupos de interés. Se aplicó un instrumento como encuesta a 121 personas con diferentes macro ambientes y posiciones dentro de sus organizaciones. En el proceso investigativo se encontró una desalineación entre las estrategias de logística y mercadeo debido a la falta de articulación entre los procesos funcionales además de sus respectivas áreas, desde los planes estratégicos, tácticos y operacionales.

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Biografía del autor/a

Pablo C Ocampo, universidad EAN

Coordinador de la especialización en Gerencia Logística. Global Supply Chains Management. Business
Process Oustsourcing and Offshoring.Orientación a la gerencia de la cadena de abastecimiento (OGCA),
supply chain orientation (SCO)Ingeniero Industrial Universidad Autónoma de Colombia, Bogotá.
Master In Management of logistics SystemsSwiss Federal Institute of Technology in Lausanne, EPFL.
International Institute for the Management of Logistics, IML.Certified By European Logistics Association,
ELA.Membership of the Council Supply Chain Management Professionals, CSCMP, Colombia Roundtable.
Phd © Ingenieria de procesos, Universidad EAN

Ricardo Prada Ospina, universidad EAN

Coordinador de la especialización en Gerencia Logística. Global Supply Chains Management. Business
Process Oustsourcing and Offshoring.Orientación a la gerencia de la cadena de abastecimiento (OGCA),
supply chain orientation (SCO)Ingeniero Industrial Universidad Autónoma de Colombia, Bogotá.
Master In Management of logistics SystemsSwiss Federal Institute of Technology in Lausanne, EPFL.
International Institute for the Management of Logistics, IML.Certified By European Logistics Association,
ELA.Membership of the Council Supply Chain Management Professionals, CSCMP, Colombia Roundtable.
Phd © Ingenieria de procesos, Universidad EAN, Bogotá, Colombia

Maira Alejandra García Jaramillo, universidad EAN

Docente Titular Facultad de Ingeniería, universidad EAN, Bogotá, Colombia Ingeniera de Sistemas de
la Universidad Francisco de Paula Santander con Master en Tecnologías de la Información y Doctorado
en Tecnología de la Universidad de Girona en España. Experiencia como investigadora y gestora de
proyectos de investigación e innovación colombianos y europeos. Experta en el desarrollo de soluciones
de TI aplicados a Salud y factibilidad económica del uso de energías renovables en Colombia. Cuenta con
más de 15 artículos indexados en SCOPUS relacionados con el área. Actualmente es profesor titular en la
Facultad de Ingeniería de la Universidad EAN. Docente en el área de programación, gestión tecnológica
y del conocimiento, seminario de investigación, modelado y simulación e Ingeniería de software. Cuenta
con formación en preparación de proyectos europeos, vigilancia tecnológica y uso de tecnologías para la
docencia

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2020-04-27