EL CONOCIMIENTO DE LAS APRECIACIONES CULTURALES, COMO ESTRATEGIA INNOVADORA EN LOS PROCESOS DE INTERNACIONALIZACIÓN DE LAS EMPRESAS COLOMBIANAS
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Palabras clave

Cultura, Internacionalización, Negocios.

Resumen

El presente artículo, analiza la influencia de la cultura en los procesos de innovación y de negociación internacional, desde las diferencias culturales, que se convierten en insumo fundamental para garantizar una exitosa inserción en los procesos de negociación transfronteriza; y finalmente, se examina el perfil cultural del empresario colombiano, sus prerrogativas, los frutos derivados de tales negociaciones y por qué hacer negocios con los empresarios en Colombia. Se parte del enfoque de Hofstede (1980), denominado: La Teoría de las Dimensiones Culturales, como marco genérico para este análisis empírico, que permite identificar los valores culturales que afectan el comportamiento de los empresarios.

https://doi.org/10.18270/cuaderlam.v14i26.2611
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