The millennials generation against the socially responsible consumption
DOI:
https://doi.org/10.18270/cuaderlam.v12i23.2127Keywords:
Socially Responsible Consumption (SRS), Millennials, Attitude, CommunicationAbstract
The purpose of this research is to deepen the knowledge and attitudes about socially responsible consumption (SRC) and the contribution of communication in building a positive attitude on the issue, young typical middle class between 18 and 25 years (Millennials) city of Bogota. An exploratory qualitative research was conducted, a focus group was developed as a direct technique and the information gathered was analyzed using the Atlas.ti program. It was found that the Millennials have a positive attitude towards the SRC, specifically in the middle-environmental care and a lack of knowledge about all the variables involving the SRC attributable to the perception of low frequency communication on the subject and it’s components.
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