Vol. 17 No. 32 (2021): Cuadernos Latinoamericanos de Administración

View Vol. 17 No. 32 (2021): Cuadernos Latinoamericanos de Administración

Volume XVII number 32

DOI: https://doi.org/10.18270/cuaderlam.v17i32

Published: 2021-04-21

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Editorial

The Leiden manifesto

Mario Hernán González Bríñez

Articles

Location of companies of the commerce sector in Bogotá in 2015: verification of agglomeration dynamics

Diego Rafael Roberto Cabrera-Moya, Ph.D., Germán Alfonso Prieto-Rodríguez, Ph.D. (c)
Verification, by neuromarketing biometry, of a proposed reading pattern in a static image

David Juárez Varón, Maiara Naiahama Cruz-Dantas, Olga Mykhaylyuk, Ana Mengual Recuerda
Profiles of involvement of consumers of sports equipment in the city of Santiago de Cali

Luis Enrique David Tenorio, Mg., Rojas Alexis
The denomination of origin as a brand positioning strategy of the municipality of Mompox municipality

Amanda Vargas Prieto
Activity Based Costing (ABC): using a strategic management tool in the service sector

Marcela Porporato, Josefina Tiepermann Recalde
Financial management in the MIPYMES of the city of Huajuapan de León Oaxaca, México and its relationship with competitiveness

Lilia Alejandra Flores Castillo, Laura Trujillo Soberanes, María Gudadlupe Juana Noriega Gómez
Understanding the commitment management the generational loyalty in Peru

Macarena Ayleen Mansilla Mahmud, Dr., Dra.
Normas de competencia laboral en diseño y confección: un análisis comparativo entre Asia y Colombia

Sandra Milena Velásquez Restrepo, Diego Hernán Giraldo Vásquez