Vol. 18 No. 35 (2022): Cuadernos Latinoamericanos de Administración

View Vol. 18 No. 35 (2022): Cuadernos Latinoamericanos de Administración

DOI: https://doi.org/10.18270/cuaderlam.v18i35

Published: 2022-08-10

Editorial

Regarding the classification of Research Groups

Mario Hernán González Bríñez; Pedro Nel Valbuena Hernández
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Articles

Perceptual factors of the use of digital marketing in small and medium-sized companies

Maria Camila Bermeo Giraldo, Lina Marcela Rendon Londoño, Yesica Ospina Londoño, Maribel Palacio Pareja, Carlos Augusto Arcila Acosta
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Analysis of digital marketing vs traditional marketing. A case study in technology company

Luis Alejandro Gazca Herrera, César Augusto Mejía Gracia, Jorge Herrera Ramos
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Exploratory factorial model of leadership dimensions in knowledge management in the COVID-19 era

Cruz García Lirios
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Household Consumption Expenditure in Colombia An Analysis by Quartiles

Menis Mercado Mejia, Grace Angulo Pico, Oscar Becerra Haya
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Marketing techniques in SMEs in Mexico City

María Luisa Saavedra García, Maria del Rosario Cortes Castillo
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Research Articles

Application of the variance-covariance model from December 2015 to December 2020 for the markets of Mexico and ColombiaEspañol (Colombia) Español (Colombia)

Yolanda Rocio Vargas Leguizamón, Nydia Consuelo Hernández Mora , Hernando Espitia López, Ronald Mauricio Martínez Contreras
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Review Articles

Neuroscience and consumer behavior statistical analysis of its evolution and trends in its research

Ana María Barrera Rodríguez, Pedro Luis Duque Hurtado, Vannesa Leandra Merchán Villegas
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Shared value through the circular economy reinventing the value chain of plastics logistics in Colombia

Sandra Milena Chicas Sierra, Julián Andrés Arias Vera
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